Serious when it comes to fitness, the 2012 Miss USA/Universe contestant from Beverly Hills was an anomaly among competitors. She basically entered on a whim. But when it comes to physical fitness and training clients, she’s all business.
Miss USA/Universe PageantMost pageant contestants seek fame and fortune or presumably participate in these events to leverage their careers in some capacity. Miss Shaffy’s involvement in any cavalcade of beauty was a recreational endeavor.
If you can get her to discuss it, she’ll tell you that her friends and talent representation strongly encouraged her to enter the pageant. But she was quite indifferent to the pomp and circumstance surrounding international pageantry. She said it wasn’t necessarily on her ‘bucket list’, giving the impression that it was more of a ‘been there, done that’ kind of activity for the fitness model and trainer.
With humble modesty, she’s proud of such accolades, but pageantry does not typically make her list of notable mentions. It is discussed here because she does consider fitness conditioning in preparation for pageantry as beneficial to the wellness of contestants. And in turn, these entrants are poised to be role models for others in pursuit of their wellbeing.
Shaffy is far more interested in talking about her inspirational clients. She also mentioned an upcoming feature about her fitness programs for Maxim Africa, which she hopes will reach a demographic that she can inspire herself.
Spokeswoman for ‘Shape Up America’While she definitely agreed that success in pageantry requires making fitness a habit, she is committed to raising awareness for healthy living in underserved communities in Southern California and around the country.
Shaffy was a spokesperson for Shape Up America and advocates for regular exercise as an activity that is immeasurably critical to physical and mental welfare. She says, “While aesthetic considerations are so often contemplated particularly here in Los Angeles, the benefits to health are clearly much more important.”
She says, ”Growing up, I was heavy-set and peer pressure definitely prompted me to become a fitness junkie.” Furthermore she said, “Fitness is truly part of my lifestyle; It keeps me healthy in mind and soul, and undoubtedly in shape.”
-Trust of America’s “State of Obesity”-Trust for America’s State of Obesity
While she offers that looking good is relevant to her clients working in the entertainment industry, it is obviously vital to their wellbeing. She said, “It goes without saying that obesity leads to countless secondary health problems from cardiovascular disease to diabetes.”
“You would think California would have the lowest rate of adult obesity, but we are the fifth lowest in the US. A Center for Disease Control survey from last year suggests California is behind Massachusetts, Washington DC, Hawaii and Colorado in adult obesity [rates].” Shaffy is an ardent proponent of initiatives for children as well as adults that are preemptive in thwarting excessive and unhealthy weight gain.
On Boxing…..“Physical fitness is just one facet of wellness.” Shaffy said, “Losing weight is not just a physical challenge; It very much is a journey into conditioning the mind. I inspire my clients to transform physically and I empower them mentally.” She shared that one of her clients (Robert Shapiro) is an avid boxer. Citing this article in Vogue, she encourages both female and male clients to consider boxing and martial arts as activities that promote both mental and physical wellbeing.
“Even though I work with public figures, looking good is really a bonus—Feeling good is the goal.” She mentions this in a 2015 interview for the digital lifestyle magazine Shapefit.
Shaffy concedes that by looking good she motivates her clients, helping them build confidence. Her social media feeds have been described as “shock and awe with nothin’ but pics,” but she says there is actually a “method to the madness” when it comes to curating her social media feeds. Indeed, she approaches social media with an unapologetic indifference to promotion and advertisement. She says, “Social media outlets largely give me a platform to motivate my existing clients and followers.” She says that because her clients are referred to her primarily by word-of-mouth referrals, she doesn’t use the digital venues to advertise.
Shaffy may not take herself too seriously, but she does take her career seriously. Fitness is neither her brand nor business; It is her life and lifestyle. And training others is an opportunity to impart a wisdom as well as teach by example. What she does as a fitness trainer is really a natural evolution and progression for anyone in her position of expertise.
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